About
Loochoo Media
Loochoo Media is an Indigenous-led platform sharing news, research, and perspectives on Indigenous peoples, economies, and knowledge systems across the world.
Mission
"Loochoo Media is an Indigenous-led platform sharing news, research, and perspectives on Indigenous peoples, economies, and knowledge systems across the world."
Loochoo Media was established to fill a critical gap in global media coverage of Indigenous issues. Too often, Indigenous peoples are either invisible in mainstream media or represented through stereotypical, extractive, or paternalistic narratives. Loochoo Media exists to change that — by centering Indigenous voices, expertise, and self-determination in every story we tell.
Editorial Guidelines
All content must be grounded in verifiable, credible sources — peer-reviewed research, official UN documents, or direct community testimony.
Indigenous peoples are always referred to with the specific name they use for themselves. Generic or colonial-era terms are avoided.
Stories about Indigenous communities are told with, not about, those communities. Community review is sought wherever possible.
No content will reproduce stereotypes, romanticize poverty, or present Indigenous cultures as static or historical.
All data published about Indigenous communities follows CARE Principles and requires appropriate community consent.
Corrections are published promptly and transparently. Errors are acknowledged, not buried.
Data Governance
All data collection, analysis, and publication on this platform adheres to the CARE Principles, developed by the Global Indigenous Data Alliance (GIDA).
Data ecosystems should be designed and function in ways that enable Indigenous Peoples to derive benefit from the data.
Indigenous Peoples' rights and interests in Indigenous data must be recognised and their authority to control such data be empowered.
Those working with Indigenous data have a responsibility to share how those data are used to support Indigenous Peoples' self-determination and collective benefit.
Indigenous Peoples' rights and wellbeing should be the primary concern at all stages of the data life cycle and across the data ecosystem.
Leadership
Content strategy, editorial standards, community partnerships
Research methodology, data governance, academic partnerships
Platform architecture, data sovereignty, technical infrastructure
Operations, publishing workflow, organizational sustainability
Audience development, partnerships, global outreach